Clothing, to me, has never been just about fashion. From the very beginning, it has been about stories - stories woven into fabric, stitched into seams, and carried into the present as living heritage.
As a child, I was fascinated by clothes, art, and the quiet power they held. I believed that every fabric had a memory, every detail a story waiting to be told. That fascination grew into a calling, leading me to study fashion at Pearl Academy and immerse myself in the world of design through internships and experiences at FDCI Fashion Weeks alongside celebrated designers.
Each step of that journey brought me closer to creating SHEENAM - A label born from the desire to connect heritage with modernity. For me, design is not just about creating garments, but about shaping expressions of individuality.
The women I design for are strong yet graceful, rooted yet free-spirited, bold yet timeless. They are women who carry their own stories, and through my work, I hope to give them clothes that honor both their heritage and their present pieces that feel like extensions of who they are.
At its heart, SHEENAM is a celebration: of women, of strength, of beauty, and of individuality.